Brioni Seeks Minority Investor - Fashion News - WWD.com

Brioni Seeks Minority Investor

Brioni Seeks Minority Investor

by Luisa Zargani 

Posted Monday November 17, 2008

Last Edited Tuesday November 18, 2008

From WWD Issue 11/18/2008

MILAN — Italian luxury clothing company Brioni is looking for a partner.

The firm is putting a 20 to 25 percent stake up for sale and has tapped BNP Paribas as its adviser, said Antonella De Simone, Brioni’s co-chief executive officer. “This is a family company. We need to think about the future and ways to develop the brand,” she said.

The controlling shareholders of Brioni are the descendants of the company’s founders: Nazareno Fonticoli, the master tailor, and Gaetano Savini, the original fashion coordinator. De Simone is a granddaughter of Fonticoli and also oversees marketing and communications. Andrea Perrone, the grandson...
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