Welcome to 90210, Version 2.0.
CBS Consumer Products is hoping to relive the success it had in the Nineties with the original “Beverly Hills, 90210” franchise by launching a series of products surrounding the new version of the show for early 2009 selling. The merchandise rollout dovetails the show’s spin-off, which begins airing Sept. 2 on the CW network.
Starting with apparel, cosmetics, bags and school supplies to be sold in the U.S., products will feature iconic graphics from both the new show and the classic one. Apparel, including T-shirts, fashion tops and fleece pieces for women, juniors and girls, will be produced under a licensing agreement with...
'Beverly Hills, 90210' Products to Launch
'Beverly Hills, 90210' Products to Launch
by
Posted Monday August 25, 2008
Last Edited Tuesday August 26, 2008
From WWD Issue 08/25/2008
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