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The black-and-dark blue dress will launch at Roy's fashion presentation during New York Fashion Week in September, where models dressed in Roy's design will serve drinks. Grey Goose is the official title sponsor of Roy's spring show and, afterward, the partnership will extend into sponsored trunk shows.
The cocktail dress is made of a stretch wool with a draped neckline and a cascade of fabric on the back to create a look of fluidity. Roy said she was inspired by Grey Goose's heritage to create a modern twist on a classic black dress.
Last month, Jones Apparel Group acquired a 50 percent stake in Rachel Roy, creating a three-way venture between Rachel Roy, Jones and TSM Capital, which acquired a significant minority stake in the brand in November.
BETSEY GETS BLAIR: Rebecca Blair has joined Betsey Johnson as senior vice president of merchandising. Blair will lead the merchandising direction for all divisions within the contemporary sportswear house, including apparel, accessories and footwear. She will work closely with the design, retail, wholesale and licensing teams to facilitate growth and elevate brand image. Blair joins the firm from John Varvatos, where she had been president for a year. Prior to that, Blair was at the Liz Claiborne-owned Juicy Couture, where she spent three years as vice president, general manager of merchandising and sales. Her experience also includes posts at the Gucci Group, Chanel, Prada and Tse. Blair reports to company co-founder Chantal Bacon.
MOM'S FIRST DRESS: Boston-based designer Daniela Corte hopes to replace boxy, bleach-scented hospital gowns with Dar-a-luz (which means "to give birth" in Spanish), a medically approved yet stylish birthing dress.
"You're taking the first photos as a family and you're in bed wearing this huge [muumuu] with fabric like sandpaper while everybody is snapping pictures," said Corte.
Made of a stretch, organic cotton jersey, the knee-length dress opens in the back via a series of ties. Soft, twisted straps, an Empire waist and wrap-front décolletage give it a touch of fashion and also allow for breast-feeding.
In consultation with her obstetrician, Corte road tested the garment with the births of her two children, three-year-old daughter Natasha and infant son Lucas.
The cocktail dress is made of a stretch wool with a draped neckline and a cascade of fabric on the back to create a look of fluidity. Roy said she was inspired by Grey Goose's heritage to create a modern twist on a classic black dress.
Last month, Jones Apparel Group acquired a 50 percent stake in Rachel Roy, creating a three-way venture between Rachel Roy, Jones and TSM Capital, which acquired a significant minority stake in the brand in November.
BETSEY GETS BLAIR: Rebecca Blair has joined Betsey Johnson as senior vice president of merchandising. Blair will lead the merchandising direction for all divisions within the contemporary sportswear house, including apparel, accessories and footwear. She will work closely with the design, retail, wholesale and licensing teams to facilitate growth and elevate brand image. Blair joins the firm from John Varvatos, where she had been president for a year. Prior to that, Blair was at the Liz Claiborne-owned Juicy Couture, where she spent three years as vice president, general manager of merchandising and sales. Her experience also includes posts at the Gucci Group, Chanel, Prada and Tse. Blair reports to company co-founder Chantal Bacon.
MOM'S FIRST DRESS: Boston-based designer Daniela Corte hopes to replace boxy, bleach-scented hospital gowns with Dar-a-luz (which means "to give birth" in Spanish), a medically approved yet stylish birthing dress.
"You're taking the first photos as a family and you're in bed wearing this huge [muumuu] with fabric like sandpaper while everybody is snapping pictures," said Corte.
Made of a stretch, organic cotton jersey, the knee-length dress opens in the back via a series of ties. Soft, twisted straps, an Empire waist and wrap-front décolletage give it a touch of fashion and also allow for breast-feeding.
In consultation with her obstetrician, Corte road tested the garment with the births of her two children, three-year-old daughter Natasha and infant son Lucas.
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