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"When they called us, I thought it was a joke," Hsueh said. But the prominent shopping center's landlord didn't want the key space vacated during the holidays. A national chain would have taken months to inhabit the unit. Akira struck a short-term lease, just in case, and opened within one week.
"If he doesn't know in five minutes," Hsueh said, referring to Cotay, "we don't do it."
They let each manager dictate the vibe and look of each store, meaning no two locations are alike, outside of various snapshots of clients and events lining walls, columns and dressing rooms in each store. They tailor their inventory to each neighborhood, constantly moving pieces around individual stores and into other stores if need be.
"If he doesn't know in five minutes," Hsueh said, referring to Cotay, "we don't do it."
They let each manager dictate the vibe and look of each store, meaning no two locations are alike, outside of various snapshots of clients and events lining walls, columns and dressing rooms in each store. They tailor their inventory to each neighborhood, constantly moving pieces around individual stores and into other stores if need be.
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