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February 10, 2011 9:00 AM

Fashion, Media

Victoria's Secret Angels Get Social

Victoria's Secret is going viral for one of its most important selling holidays of the year, promoting its new Love Push-Up Collection and fragrance, Noir Love Me, on its Web site, Facebook and Twitter....

Victoria's Secret is going viral for one of its most important selling holidays of the year, promoting its new Love Push-Up Collection and fragrance, Noir Love Me, on its Web site, Facebook and Twitter. VictoriasSecretLoveBra.JPGThe brand's Valentines's Day "Love Me" campaign kicked off its social media push Tuesday by posting a "Love Me, Love Me Not" video to its VS All Access Web site, showing supermodels Adriana Lima, Candice Swanepoel, Lily Aldridge and Erin Heatherton sharing their biggest "do's" and "don'ts" for the holiday.

The biggest no-no's?

"Don't be cheesy," Swanepoel told WWD.

"Don't do anything or wear anything you're not comfortable in," Aldridge said.

"Don't forget it," Heatherton said.

The video was followed up Wednesday by a Ustream on the brand's Facebook page - which boasts more than 11 million fans - where users wrote in with questions for the Angels. VS then held an autograph signing at the Herald Square store and posted live Tweets from the event.

"Everything right now obviously is very digital, very viral, so we're keeping to that," Victoria's Secret spokesperson Anna Schilawski said.

Shoppers can also visit victoriassecret.com/loveme to send that special someone a custom card with images, a gift pick and a message. It can then posted to Facebook, Twitter or sent via e-mail.

But Heatherton emphasized that despite the buzz surrounding the holiday, women don't need a man to feel good on Valentine's Day. "I always bought lingerie even when I was single... Just because wearing beautiful underwear, it makes you feel good," she said. "I just want to feel like myself and feel sexy," (which is probably not too hard when you look like her).

The Love bra retails for $45-$48 and comes in four styles: balconette, demi, strapless and unlined.
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