The luxury label is launching its second ezine in partnership with Elle magazine today, and three leading style bloggers grace the digital pages.
The decision to feature Susie Bubble (Susannah Lau) of Style Bubble, Leandra Medine of Man Repeller, and Catherine Kallon of Red Carpet Fashion Awards is part of the brand's master plan to get into the social media game -- and what better way to do this than partner with some of fashion's leading bloggers?
Valentino and Elle acknowledge that bloggers are the new "It" Girls, and in addition to showcasing imagery from the brand's latest ad campaign, each blogger gives her take on Valentino's studded, leopard and bow-laden spring collection. The highlighted products are shoppable with direct links to purchase at valentino.com, and there is video footage of Lau, Medine and Kallon.
There is also a "Be a Fashionista For a Day" sweepstakes, where the winner will receive a private tour of Valentino's and Elle's New York showroom and office, respectively, as well as a lunch date with an editor from the magazine.
Check it out at ELLEextra.com/valentino