WWD.com/fashion-blogs/urban_decay_partners_with_brid-11-05

the Insiders

Archives

May 13, 2011 1:51 PM

Urban Decay Partners with 'Bridesmaids'

Urban Decay knows what a bride -- or a bridesmaid -- wants....

Urban Decay knows what a bride -- or a bridesmaid -- wants. (And no, it's not another shapeless dress with poufy sleeves or an unflattering sash.)

Thumbnail image for Urban Bride Group - Box and product.jpg
The global beauty brand has produced a special make-up collection in partnership with Universal's "Bridesmaids" movie, produced by Judd Apatow and starring SNL vets Maya Rudolph and Kristen Wiig, which opens today to much buzz.
 
Perfect for anyone who's set to make an appearance in the wedding photos, the Urban Bride kit contains mascara, primer, lip gloss and marshmallow body powder, all designed to work overtime.
 
"As a beauty brand, we thought this partnership would be a fun way to delve into the bridal market, especially because so many of our customers ask for bridal looks," said Wende Zomnir, co-founder and creative director of Urban Decay Cosmetics.

"We all love the incredibly funny and talented leading women, Kristen Wiig and Maya Rudolph, so we thought 'Bridesmaids' was the perfect vehicle to launch our Urban Bride Collection."

Urban Bride Box - open, with product inside[1].jpgThe kit, which retails for $42, is available at ULTA and Ulta.com, as well as select Macy's locations, Sephora.com and UrbanDecay.com.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google