Urban Decay knows what a bride -- or a bridesmaid -- wants.
(And no, it's not another shapeless dress with poufy sleeves or an unflattering sash.)
The global beauty brand has produced a special make-up collection in partnership with Universal's "Bridesmaids" movie, produced by Judd Apatow and starring SNL vets Maya Rudolph and Kristen Wiig, which opens today to much buzz.
Perfect for anyone who's set to make an appearance in the wedding photos, the Urban Bride kit contains mascara, primer, lip gloss and marshmallow body powder, all designed to work overtime.
"As a beauty brand, we thought this partnership would be a fun way to delve into the bridal market, especially because so many of our customers ask for bridal looks," said Wende Zomnir, co-founder and creative director of Urban Decay Cosmetics.
"We all love the incredibly funny and talented leading women, Kristen Wiig and Maya Rudolph, so we thought 'Bridesmaids' was the perfect vehicle to launch our Urban Bride Collection."
![Urban Bride Box - open, with product inside[1].jpg](http://blog.wwd.com/wwd/assets_c/2011/05/Urban Bride Box - open, with product inside[1]-thumb-200x200-5904.jpg)
The kit, which retails for $42, is available at ULTA and Ulta.com, as well as select Macy's locations, Sephora.com and UrbanDecay.com.
Perfect for anyone who's set to make an appearance in the wedding photos, the Urban Bride kit contains mascara, primer, lip gloss and marshmallow body powder, all designed to work overtime.
"As a beauty brand, we thought this partnership would be a fun way to delve into the bridal market, especially because so many of our customers ask for bridal looks," said Wende Zomnir, co-founder and creative director of Urban Decay Cosmetics.
"We all love the incredibly funny and talented leading women, Kristen Wiig and Maya Rudolph, so we thought 'Bridesmaids' was the perfect vehicle to launch our Urban Bride Collection."
![Urban Bride Box - open, with product inside[1].jpg](http://blog.wwd.com/wwd/Urban%20Bride%20Box%20-%20open%2C%20with%20product%20inside%5B1%5D.jpg)
The kit, which retails for $42, is available at ULTA and Ulta.com, as well as select Macy's locations, Sephora.com and UrbanDecay.com.
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