Women’s Wear Daily
04.20.2014

the Insiders

Archives

May 11, 2011 2:12 PM

Tibi Plans to Repel Men at Bloomingdale's

Tibi is counting on a bit of man-repelling charm to kick off its latest endeavor. The brand is partnering with blogger Leandra Medine, of the style blog "The Man Repeller," to give the windows at Bloomingdale's a makeover that...

Tibi is counting on a bit of man-repelling charm to kick off its latest endeavor. The brand is partnering with blogger Leandra Medine, of the style blog "The Man Repeller," to give the windows at Bloomingdale's a makeover that is sure to keep males at a distance -- that is, after all, Medine¹s modus operandi. flamingos.jpgTibi owner Amy Smilovic says she chose to team up with the young blogger because Medine doesn't take fashion too seriously. "I absolutely love Leandra's style and approach to dressing. It's my own aesthetic as well and I can never wait to see how she styles our line," said Smilovic. "Her humorous approach to fashion is one I love it's sometimes a much needed lightheartedness that's great for this industry. She really has fun with her clothing and that's what it's all about for me."

Medine and Smilovic will spend an hour styling two windows at the Lexington Avenue location of the department store on Thursday at 5 p.m. (we can assume much to the confusion of passing tourists). As can be expected, Medine will be in full on Repeller mode -- bantering with spectators on the sidewalk as she dresses the mannequins, many of which will be holding fluorescent flamingos on a leash -- a nod to how she lovingly refers to her followers: "Fancy Flamingos." The windows will be wallpapered in a mix of Tibi runway images and pictures of Medine in some of her more famous man-repelling looks.

bloomingdales wall.jpgThe collaboration was one that came out of a mutual love of prints, according to Medine. "Tibi's an expert at creating really bright and unique prints, and I'm an expert at combining them all into an amalgamation of lovely confusion, so the partnership was kind of a no-brainer for me," she told WWD.

Look for pink flamingo-laden sidewalks paving the way to the ultimate man-repelling show. After the hour long styling extravaganza, the duo will be greeting fans on the store's Contemporary Floor 2 until 8 p.m.
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or