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May 31, 2011 10:20 AM

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The OUTNET Launches iPhone App

Net-a-Porter owned, designer discount e-tailer The OUTNET launches its first iPhone app on June 2....

Net-a-Porter owned, designer discount e-tailer The OUTNET launches its first iPhone app on June 2. iPhone_main_AM.jpg'StyleCred' makes shopping with the Outnet an engaging and interactive activity. Upon signing on to the app, users can filter through the 200 plus designer brands, and view results by category -- ie skirts, tops, dresses, accessories and shoes. Those pieces can then be used to create looks, basically a template for creating outfits similar to sets on Polyvore, to be shared via email, Facebook or Twitter.

StyleCred also comes with an incentive for users to build and share looks. If someone you share a look with visits the Outnet, via the app or online, from clicking on that look and makes a purchase (which does not have to be one of the items on said look), you earn a $30 credit to be used within 30 days.

The launch is part of the e-tailer's larger digital strategy which was precluded by a mobile site, blogger partnerships and branded editorial content.

The Outnet plans to add looks curated by their own team, sharing via embedding on Tumblr and blogs and a Leaderboard of the best and most shared looks on the app in the future.

StyleCred is a free app available through Apple's App Store on both iPhone and iTouch.
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