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November 7, 2011 12:01 AM

Sunglass Hut Debuts New Artist Series by KNITTA

Yarn bombing artist Magda Sayeg, founder of 'Knitta Please' who is also known as KNITTA, has been tapped for Sunglass Hut's latest Artist series....

Yarn bombing artist Magda Sayeg, founder of 'Knitta Please' who is also known as KNITTA, has been tapped for Sunglass Hut's latest Artist series. For the limited edition collection, Sayeg wrapped sunglasses with yarn so that each piece is unique, signed and numbered with a certificate of authenticity. The collection launches today exclusively at sunglasshut.com. 

Sayeg is considered to be the mother of yarn bombing, which got its name because of its association with graffiti and street art, and is credited with spawning the movement on an international level. Based in Austin, Texas, she leads community-based projects to beautify urban areas around the world, and her installations have also been featured at The Standard Hotel, South by Southwest and the Austin City Limits Festival. "The fact that the Sunglass Hut actively seeks out emerging artists and provides them with an opportunity to share their work in a new way is incredible," said Sayeg.

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"Once I saw Magda's yarnbombing and how she was introducing this old-fashioned hobby as an art form to a younger generation, I knew that we had to work with her," said Kristen McCabe of Luxottica. "There's something very intimate, very personal about her work and I liked how the fuzzy knits contrasted against hard materials in her art... The consumer reaction is expected to be very strong. Magda perfectly combines sweet with street." 

This is the fourth edition of the Sunglass Hut Artist Series, which was created to support up-and-coming artists; previous artists' collections include Chris Mendoza, Maya Hayek and Mike Ming. 
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Each hand crafted piece will retail for $130, with $30 from each purchase being donated to OneSight, a family of charitable vision care programs dedicated to improving vision through outreach, research and education.
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