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June 3, 2011 4:25 PM

Beauty

Sunday Riley's All Natural Sun Protection

The first week of June means the first eagerly anticipated glimpses of 80 degree weather, which also ushers in endless amounts of sun damage. Enter Sunday Riley, who's popular Cashmere SPF has just been given a new rating of...

The first week of June means the first eagerly anticipated glimpses of 80 degree weather, which also ushers in endless amounts of sun damage. Enter Sunday Riley, who's popular Cashmere SPF has just been given a new rating of SPF 30+. CashmereFINAL.jpg"When you do SPF testing, you get an initial range which came in at SPF 30+. Then you do a specific SPF test, which came in at SPF 52. We had to go to print before the specific came in, so we just renamed it Cashmere SPF 30+," Riley told WWD.

On top of its 100% mineral high SPF protection, the Cashmere moisturizer's claim to fame is that it includes keratin isolated from cashmere protein.

The Texas native was first introduced to skincare by her grandmother, who taught her how to use Native American botanicals for their anti-inflammatory properties and to heal, regenerate and detox the skin. Riley's all-natural skincare line focuses on mixing botanicals and biotechnology, using those natural botanicals in conjunction with top of the line scientific skin treatments. Her products are based on the simple formula Riley says is the key to true agelessness -- detoxification plus a varied arsenal of anti-aging actives equals glowing skin.

For the sun damage that has already been done, Riley recommends her line's Juno Transformative Lipid Serum, a lightweight blend of botanical oils like Argan Oil and Acai Oil rich in natural retinols, mixed with Vitamin C and Amino Acids, that has proven to reverse sun damage.

"The maximum intensity of solar radiation is reached during the summer, so even if your daily intake is small, your summer intake is most likely high," Riley said.

She added, "So it's important to use a photostable SPF during the day, and a product that can repair some DNA damage from solar radiation at night."

Sunday Riley's skincare line is available at Barney's stores nationwide and online at barneys.com.
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