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April 25, 2011 2:25 PM

Fashion, Media

Splendid.com Gets a Makeover

In an effort to create an engaging online experience for its customers, Splendid -- best known for its soft and colorful Ts -- has given its Web site a makeover to evoke the brand's new "lifestyle" image....

In an effort to create an engaging online experience for its customers, Splendid -- best known for its soft and colorful Ts -- has given its Web site a makeover to evoke the brand's new "lifestyle" image. splendid.com.jpg"Splendid wanted to give our online customers an enhanced shopping experience in addition to creating a platform to further tell our brand story," Jonathan Saven, president of Splendid,  told WWD. He added, "The new site gives viewers an insider's look of life at Splendid from our involvement in community activities, information on our core fabrics plus a section showcasing lifestyle imagery reflective of the brand's personality."

Splendid.com's new features include a "Dress Your Family" suggestion box on every product page -- recommending additional products for the whole family based on the item you are viewing -- and a new "Yummy Fabric & Color" page that gives customers an in-depth glossary of Splendid's 9 core fabric variations and the many colors they come in.

The site also highlights Splendid's many charity initiatives under its "Our Community" section. Pictures of the brand's participation in the EIF Revlon Run/Walk for Women, the Splendid team volunteering at the L.A. Mission and a Splendid-sponsored "Crafting Community" event -- a workshop with artist Karen Kimmel -- are among those showcased. The section also takes fans behind-the-scenes at the brand's home office with pictures of the annual Valentine's Day manicure tradition and Halloween costume contest.

A new "Lifestyle" section -- with the current collections being showcased through what looks like a family photo session -- also takes strides to confirm the brand as a lifestyle company rather than its former image of being solely a T-shirt brand.

Splendid operates four stand-alone stores, three in California --Los Angeles, Newport Beach and Cabazon -- and one in Aventura, Florida.
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