The boutique will be a one-stop-shop for gowns and bridesmaid dresses from Halston Heritage, Thread Social, Rachel Pally, Lela Rose, Notte by Marchesa, Max Azria, Temperley London, Alice + Olivia, Thread Social, Zimmermann, AKA and Calvin Klein. Prices range from $195 to $5,000, and cater to a fashion-forward bride -- whether she's a "risk taker" or a "beachy free spirit."
In addition to accessories, lingerie and gifts from Giuseppe Zanotti, Lauren Merkin, Loeffler Randall, Eberjey, Hanky Panky, Cosabella, Dannijo and Rachel Leigh, the curated boutique will also feature editorialized content to help brides conceptualize styles, themes and a color story for the big day.
Who needs Kleinfeld's?
*Note: In order to bring you the latest social media updates from the fashion world as they occur, Social Studies will now be part of the new WWDBlog.