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February 28, 2011 4:08 PM

Fashion, Media

Shopbop to Launch Wedding Boutique

It was only a matter of time. Following in the footsteps of e-tailer Net-a-Porter, whose online shop for brides-to-be launched in February 2010, Shopbop.com will unveil its Wedding Boutique on March 14....

It was only a matter of time. Following in the footsteps of e-tailer Net-a-Porter, whose online shop for brides-to-be launched in February 2010, Shopbop.com will unveil its Wedding Boutique on March 14. "We have a strong inclination that our girl wants to wear something that provides her with fashion and quality, yet also wants a cool and alternative place to shop other than in department stores or bridal shops," said Shopbop fashion director Kate Ciepluch.

shopbop_weddingboutique_2.jpg The boutique will be a one-stop-shop for gowns and bridesmaid dresses from  Halston Heritage, Thread Social, Rachel Pally, Lela Rose, Notte by Marchesa, Max Azria, Temperley London, Alice + Olivia, Thread Social, Zimmermann, AKA and Calvin Klein. Prices range from $195 to $5,000, and cater to a fashion-forward bride -- whether she's a "risk taker" or a "beachy free spirit."

In addition to accessories, lingerie and gifts from Giuseppe Zanotti, Lauren Merkin, Loeffler Randall, Eberjey, Hanky Panky, Cosabella, Dannijo and Rachel Leigh, the curated boutique will also feature editorialized content to help brides conceptualize styles, themes and a color story for the big day.

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*Note: In order to bring you the latest social media updates from the fashion world as they occur, Social Studies will now be part of the new WWDBlog.
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