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June 13, 2011 12:28 PM

Shop It To Me Brings on Chief Stylist

Shop It To Me, the personalized online sale search engine, is adding some fashion credibility to its roster. Celebrity stylist and fashion editor Annie Ladino joins Shop It To Me today as the site's Chief Stylist....

Shop It To Me, the personalized online sale search engine, is adding some fashion credibility to its roster. Celebrity stylist and fashion editor Annie Ladino joins Shop It To Me today as the site's Chief Stylist. al_dod_in_salemail.jpgLadino -- who has previously worked with Joe Zee at Elle and styles Julia Roberts, Brooklyn Decker, Becki Newton and Erin Andrews -- will be enriching Shop It To Me's fashion credibility, according to director of marketing Tamra Feldman.

"Annie's approach to fashion is totally aligned with ours.  Annie was already a Shop It To Me member, and an addicted one at that. She understands the ins and outs of our service, and has told us that it's changed the way she shops," said Feldman.  "All of the items we highlight to our members are personalized with their sizes and favorite designer brands  -- we hope that layering on an editor's perspective and providing trend commentary is the icing on the cake."

In addition to curating Deal of the Day picks for the site's daily "SaleMails," Ladino will be providing editorial content via trend driven blog posts and videos to the Web site's nearly 4 million members.

annieblog.jpgFor her part,  Ladino is excited to share her favorite shopping secrets (a recent purchase -- a Proenza Schouler bandage skirt for 70 percent off it's original price from a Shop It To Me sale, had her particularly excited) with her community and help a wide-range of shoppers with their needs. "I'm excited about this collaboration because it is really a site I use and adore.  Working in fashion I know the cost of things and I love a bargain.  It's a site I'm on all the time -- I'm often scrolling my Salemail in the wee hours of the night."  

Ladino, who's been a member of the site for years said she's even used it for her clients --a pair of Iro pants that Brooklyn Decker wore on the "Just Go With It" press tour came directly from a sale she found on the site.

Read Annie's introductory post at blog.shopittome.com.

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