In celebration of the launch of her Rachel Zoe Collection for Fall 2011, Shopbop.com and Rachel Zoe have teamed up for an exclusive online video segment to premiere on August 1. The video will include behind the scenes footage and interviews with Zoe talking about her inspirations for the line, her creative process and her favorite pieces from the new collection.
The interactive platform Big Live will be hosting the video on Shopbop.com and will allow viewers to chat during the event with friends, fans and Zoe herself, who will be narrating -- live.
Selected styles from the collection will be available to purchase directly through Shopbop.com during the video event.
"We are thrilled to partner with Rachel Zoe for the premier global launch of a live video shopping opportunity introducing her Fall collection," said Darcy Penick, DMM for Shopbop.com. "We always love bringing our customers the newest fashion in the most innovative ways."
The video will also be viewable on the official Rachel Zoe YouTube page, YouTube.com/RachelZoe and on ShopBop.com's blog, blog.shopbop.com.