the Insiders

Archives

December 23, 2013 12:14 PM

Fashion

Q&A: Rei Kawakubo

Turns out, Rei Kawakubo, is a roll-up-her-sleeves kind of gal. That doesn't mean she sits readily for an interview, preferring to answer questions via e-mail and, at least in the case of her recent exchange with WWD in which she...

Turns out, Rei Kawakubo, is a roll-up-her-sleeves kind of gal. That doesn't mean she sits readily for an interview, preferring to answer questions via e-mail and, at least in the case of her recent exchange with WWD in which she discussed Dover Street Market and the golden renovation of Comme des Garçons' New York flagship, in bold red caps.

rei-kwakubo.jpg

WWD: Why DSM in New York? Why now?  

REI KAWAKUBO: WE DON'T PLAN ANYTHING. WE FOUND THIS BUILDING BY ACCIDENT AND THOUGHT IT WOULD BE GOOD PLACE FOR ANOTHER DSM.  

WWD: Adrian [Joffe] said that your current thought is that will be the last DSM outpost. Why?
R.K.: RATHER THAN PLANNING, I DECIDE BY INSTINCT AND FEELING. IF A CHANCE PRESENTED ITSELF WE WOULD THINK ABOUT IT.  

WWD: How is each DSM different from the other two?  ‿
R.K.: FOR THE INTERIOR DESIGN, I WANTED TO IMPREGNATE THIS DSM WITH A SPIRIT OF OUTSIDER ART. AS FOR THE MERCHANDISING, EACH DSM HAS SOME THINGS THE SAME, SOME THINGS DIFFERENT.  FOR N.Y. WE WANTED TO MAKE A DSM SHOWROOM SPACE WHERE WE WOULD BRING UP SOME YOUNG DESIGNERS.   

WWD: Why gold for the Comme des Garçons renovation in Chelsea? 
R.K.: ACCORDING TO RESEARCH, WHEN GIVEN A CHOICE, BABIES CHOOSE GOLD. IT'S MY FAVOURITE COLOUR AFTER BLACK AND RED. I WANTED TO MAKE A SPACE WHICH OUR CUSTOMERS WOULD LEAVE FEELING STRONG AND POSITIVE, WITH THEIR SPIRITS UPLIFTED.   

WWD: What statement do you want to make with the Chelsea redo?‿
R.K.: IN RESPONSE TO THE MAKING OF DSMNY, A CHANGE IN THE CHELSEA STORE BECAME NECESSARY. MY FLAGSHIP STORES ALWAYS HAVE TO LEAD THE WAY. 

WWD: The words icon and iconic are thrown around loosely in fashion. You are revered across fashion as the real thing, genuine icon. How do you feel about that status?  ‿
R.K.: I AM NOT AWARE I AM AN ICON.   

WWD: Is there anyone of any discipline -- artist, writer, designer, performer, etc. -- whose work you revere? 
R.K.: NO COMMENT.   

WWD: Does your work come easily to you? You've said that since you've done so much, it's difficult to avoid repetition.‿
R.K.: IT IS EXTREMELY DIFFICULT TO KEEP TRYING TO DO SOMETIHNG NEW EACH TIME.   

WWD: Do you think of yourself as a pure creator or part businesswoman?   
R.K.: I AM A BUSINESSWOMAN.   

WWD: Do you consider yourself enigmatic? Intimidating? Do you try to be either or both? 
R.K.: NO COMMENT.   

WWD: What were the criteria for inviting designers and artists to participate in DSMNY?  ‿
R.K.: INDEPENDENT ARTISTS WITH OUTSIDER SPIRIT.  DESIGNERS WITH SOMETHING TO SAY.   

WWD: What makes another designer's fashion interesting to you?  ‿
R.K.: WHEN THEY CONTINUE TO DO JUST ONE THING. WHEN THEY ARE NOT INTERESTED IN THE MEDIA.   

WWD: What makes a person interesting to you? 
R.K.: NO COMMENT.   

WWD: What bores you?  ‿
R.K.: THERE ARE MANY THINGS.   

WWD: Do you think about your fashion legacy?
R.K.: I DONT THINK ABOUT IT.


load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false