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March 16, 2011 9:08 AM

Piperlime to Launch Diffusion Lines

The online shop owned by Gap Inc. known for selling shoes, accessories and clothing for men and women has taken a new direction for spring and summer 2011....

The online shop owned by Gap Inc. known for selling shoes, accessories and clothing for men and women has taken a new direction for spring and summer 2011. Piperlime has collaborated with Twelfth Street by Cynthia Vincent, Beyond Vintage, Rachel Pally and Ella Moss to create four collections to be sold exclusively on the site.

Each designer created at least ten pieces, including floaty floral tops, maxi dresses, vintage-inspired tunics and printed party dresses. Ella Moss for PL Tan Stripes.jpg
  
"[The designers] each represent a strong and unique point of view that is iconic and of the moment," said Jennifer Gosselin, vice president and general manager of Piperlime.  

"We are always looking to deliver newness and delight our customers in unexpected ways," said Gosselin. "This came out of the question: how can we give our girl more of what she loves and won't find elsewhere?"

Prices start at $90 and collections will launch on piperlime.com on April 4th.
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