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February 25, 2011 12:40 PM

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People Surpasses a Billion Page Views

The celebrity weekly is having a good two months. In January, its Web site people.com became the first magazine to have an online counterpart surpass one billion monthly page views -- and today, the mag just announced it's reached one...

The celebrity weekly is having a good two months. In January, its Web site people.com became the first magazine to have an online counterpart surpass one billion monthly page views -- and today, the mag just announced it's reached one million Facebook "likes." Fan Appreciations Sweeps.jpg This is a major social media milestone. Just 10 months ago, the magazine's official Facebook page had just 23,000 fans. I'm no mathlete, but this means People's fanbase multiplied by 4,000% since April.

"We've had a great start to the year with 1 billion page views in January and now 1 million 'likes' on Facebook," editor of People Digital Mark Golin told WWD. "We're particularly excited to see our return from social activity become a meaningful number. We hope to see continued growth this year."

A spokesperson for the celebrity weekly told WWD that Facebook is one of the top 10 referrers of traffic to people.com. The publication counts Facebook initiatives -- such as November's "Sexiest Man Alive" campaign, which added 240,000 "likes" in 10 days -- as paramount in growing the brand's presence on the social medium.

On Twitter, People Digital -- which encompasses @peoplemag, @stylewatchmag, and @peopleenespanol -- boasts over 4 million fans. People Magazine alone has over 2.3 million followers.

AAs a way to show gratitude to readers, the magazine is kicking off the PEOPLE Fan Appreciation Sweeps today. Until 4 p.m., People is giving away 100 free subscriptions. Celebrity gossip enthusiasts, make your way to the "Fans Only" tab at the brand's Facebook page at facebook.com/peoplemag. Additionally, the mag will debut its first Red Carpet Trivia LIVE to coincide with the broadcast of the 83rd Academy Awards at people.com/redcarpettrivia.
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