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04.20.2014

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May 26, 2011 10:57 AM

Pamela Love Fetes New Site

Pamela Love celebrated the launch of her jewelry brand's new Web site this week with a cocktail party at Mister H at the Mondrian Soho....

Pamela Love celebrated the launch of her jewelry brand's new Web site this week with a cocktail party at Mister H at the Mondrian Soho. PamelaLoveScreenGrab.jpg"I just felt like it was time for change. We have been growing so much as a company, and our e-commerce needed to match our growth," Love told WWD.

The new site gives the brand a bit of a personal voice. It also features a Journal tab leading to the brand's Tumblr page. The Journal will focus on what Love calls "found objects," including art, magazine editorials and videos that inspire the designer, as well as sneak peeks into Love's studio life. The site will also feature photos from Love's travels, particularly to the Southwest (which were part of the designer's 2010 CFDA Vogue Fashion Fund application).

PL_AmyTroost_resized.jpg"I think it is such a great tool, particularly for young new designers. Being able to update your fan base and network on what you are working on instantaneously is a pretty incredible tool," she said.

In addition to retailing the brand's namesake collection and limited edition collaborations, the new site will host a selection of vintage clothing personally curated by Love.

To see more visit, pamelalovenyc.com.
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