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February 16, 2011 6:26 AM

Fashion, Media

@OscarPRGirl Talks to @Womensweardaily, T-1 Day to Showtime

WWDBlog caught up with Oscar de la Renta's right-hand-woman of social media, OscarPRGirl -- on Twitter, where else -- on the eve of the designer's big runway reveal, which takes place at 1 p.m today....

WWDBlog caught up with Oscar de la Renta's right-hand-woman of social media, OscarPRGirl -- on Twitter, where else -- on the eve of the designer's big runway reveal, which takes place at 1 p.m today. oscarprgirl.jpgSee below for the direct message chat with the brand's Twitter personality, and make sure to tune in to the livestream at facebook.com/oscardelarenta and oscarprgirl.tumblr.com.

@Womensweardaily: It's been quite a year for you social media-wise.
@OscarPRGirl: Hopefully we have started some smart initiatives, but we still have a ton of work to do. There is more to come.

@Womensweardaily: Your show is tomorrow. Social media plans for the big day?
@OscarPRGirl: Livestream via the OdlR Facebook page and my Tumblr at 1pm, and obviously I'll be tweeting on location. We are also hosting the Tumblr 24.

@Womensweardaily: We assume you haven't slept in days. What keeps you going?
@OscarPRGirl: The energy in our office, Oscar's energy. Funny/smart tweets from my genius followers.

@Womensweardaily: Can you reveal anything about the collection?
@OscarPRGirl: Only that it is a voyage to Chicistan.

@Womensweardaily: Can we expect to see you in a chignon/bun tomorrow? Probably a silly question.
@OscarPRGirl: That will be a game-day decision.

@Womensweardaily: You have just reached the 32k fan mark, it's nearly doubled since September when you had just 17k followers. This is amazing.
@OscarPRGirl: It's exciting. I want more.

@Womensweardaily: What's the first thing you're going to do after the show?
@OscarPRGirl: After the last person leaves 583 Park, I will sit down on the floor with my team and have a glass of champagne. It's a tradition.

Keep up with @OscarPRGirl:
Twitter.com/oscarprgirl
Facebook.com/oscarprgirl
Oscarprgirl.tumblr.com

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