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September 2, 2011 4:14 PM

OBEY Clothing Taps Blanda Eggenschwiler

The street wear brand launched in 2001 by contemporary artist Shepard Fairey has tapped Swiss-born, New York-based illustrator and designer Blanda Eggenschwiler for its latest fall 2011 collection....

The street wear brand launched in 2001 by contemporary artist Shepard Fairey has tapped Swiss-born, New York-based illustrator and designer Blanda Eggenschwiler for its latest fall 2011 collection.

Comprised of unisex t-shirts and jewelry, the line, which is part of the brand's seasonal Artist Series, is inspired by New York in a design process Eggenschwiler describes as intuitive and emotion-driven.
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"They trusted me completely to come up with something cool," said Eggenschwiler. "I was so excited over how much they liked my work that I flat out asked them if they would let me do a line of jewelry to go along with the shirts."

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Named after New York City neighborhoods, the graphic cotton tees feature a melange of hand-drawn pen and ink faces, advertisements, typography and headlines Eggenschwiler culled from the Sunday Times and various fashion magazines.

The motif carries over seamlessly to the jewelry, a small collection of 18 karat gold and nickle-free brass necklaces and gemstone rings designed to complement the apparel.


The Blanda for OBEY collection, which ranges from $34-65, is available online at obeyclothing.com and karmaloop.com, as well as Urban Outfitters and Reed Space.



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