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February 19, 2010 5:53 PM

Eye, Fashion, Media

New York Fashion Week's Fame Game

Thanks to Marc Jacobs, the big conversation during New York Fashion Week was the lack of celebrity presence at shows. Because if Marc is bored by celebrities, then so are we. In fact, let's forget we saw Demi Moore, Brooke...

Thanks to Marc Jacobs, the big conversation during New York Fashion Week was the lack of celebrity presence at shows. Because if Marc is bored by celebrities, then so are we.


In fact, let's forget we saw Demi Moore, Brooke Shields and Susan Sarandon at Donna Karan; Jessica Biel at Oscar de la Renta and William Rast, designed by her boyfriend, Justin Timberlake; Kerry Washington, Kate Bosworth, Isabel Lucas and Naomi Watts at Calvin Klein; Michael Douglas and Laura Linney at Michael Kors; Kirsten Dunst, Jason Schwartzman and Natalie Portman at Rodarte; Ed Westwick, Ashley Olsen, Penn Badgley and Hayden Panettiere at Tommy Hilfiger; Selma Blair and Chloë Sevigny at Proenza Schouler; Ellen Barkin, Mick Jagger and Christina Hendricks at L'Wren Scott, and Carey Mulligan and Justin Bartha at The Row, by Mary-Kate and Ashley Olsen -- not to mention a score of other bold-faced names at shows hither and yon. Celebrities attending fashion shows are out. On the other hand, celebrities who have fashion shows, like the Olsens, Victoria Beckham, Timberlake and Katie Holmes, are in.

 
Collectively the industry -- editors, bloggers, p.r. flacks, film runners -- is intent on becoming famous, if not in the name of survival, seemingly more than ever. Aside from the usual throng of Japanese photographers, for whom we gamely pose without the slightest idea where that image will end up (has anyone ever bothered to ask?) you couldn't trip to your fifth-row seat without practically being clotheslined by an overstyled editor with a camera crew in tow. But not everyone can be optioned for their publication's new Inside Fashion Week Webisode series. If that's you, don't worry. Just TYFAO (tweet your f---ing ass off). You'll get there. But don't act like fame, freelance or upward mobility is your motive, like the writer who bemoaned the fact that the p.r. at DKNY had just snapped her picture and posted it to Twitter.


"Ugh," she said, walking out of the show. And then: "Oh, my god. Now I have four new followers." 
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