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WWD Postcard: Rafe Totengco
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Designing for Dancing Stars
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Mind Games With 'Idiot Savant'
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Rear Window with Illustrator Matteo Pericoli
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Testing the 'American Fashion Cookbook'
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Night Rider on Broadway
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Women and Changing the World
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Showing posts by Molly Prior- Beauty Financial Editor
A.G. Lafley, chairman and chief executive officer of Procter & Gamble Co., on Thursday sent shivers down the spines of every media buyer, ad director and publisher in the world when he told analysts,
"This media environment is a big 'O' opportunity for us, because we're the biggest advertiser in a lot of these countries, and we can just walk in and tear up the contract."
P&G spent $8.7 billion on advertising in fiscal 2008, filling the television airwaves, magazine pages and, increasingly, Web sites, as P&G is among the leaders in online advertising. What was clear from Lafley's statement was that P&G -- where advertising spending in the first nine months of the current fiscal year declined 5.9 percent to $2.2 billion -- plans to flex its muscles more than ever.
>> What do you think?
Continue the discussion by commenting below.
"This media environment is a big 'O' opportunity for us, because we're the biggest advertiser in a lot of these countries, and we can just walk in and tear up the contract."
P&G spent $8.7 billion on advertising in fiscal 2008, filling the television airwaves, magazine pages and, increasingly, Web sites, as P&G is among the leaders in online advertising. What was clear from Lafley's statement was that P&G -- where advertising spending in the first nine months of the current fiscal year declined 5.9 percent to $2.2 billion -- plans to flex its muscles more than ever.
>> What do you think?
Continue the discussion by commenting below.
A model backstage at Proenza Schouler.
Photo by Kyle Ericksen
Photo by Kyle Ericksen
If you're "on the list," a black-clad young woman wearing a designer dress and a headset will dangle a backstage pass in your direction. Mind the wires, stiletto-wearing onlookers, overdone TV personalities and the TV cameras (one false turn, and you'll get clocked in the head). Angling your way into the crowd and toward the lead hairstylist and makeup artist is not for the faint of heart, or the meek.
Posted in: Beauty
A rendering of CVS Pharmacy's upcoming luxury beauty stores.
CVS Pharmacy -- the 6,800-door, $85 billion drugstore chain that built its business on making things easy for shoppers -- now aims to save consumers a trip to the local department store by putting luxury beauty brands right under their noses.
A. G. Lafley, P&G chairman and chief executive officer
Despite its size, the consumer products giant proved its nimbleness in the fourth quarter by reporting a 33 percent surge in profits.
As other companies were just starting to gauge the scope of rising commodity and energy costs, P&G had already begun taking price increases on key innovations to help offset the pinch. The bold move helped boost quarterly sales by 10.3 percent to $21.27 billion.
Posted in: Beauty
