the Insiders


Mary Kate and Ashley Olsen's Olsenboye Gets Down With Bloggers

Olsenboye -- the lower priced solution to the Mary Kate and Ashley Olsen fashion empire that already includes The Row, Elizabeth and James and its denim-centric offshoot TEXTILE by Elizabeth and James -- is launching a webisode series today featuring five West Coast fashion bloggers.
To celebrate the exclusive to J.C. Penney tween label's spring collection, the weekly webisodes will star a different blogger each week, including Jazzi McGilbert of Jazzi McG, Natalie Suarez of Natalie Off Duty, Caylee Willett of If You Seek Style, Olivia Lopez of I've Got A Lust for Life and Karla Derass of Karla's Closet. In addition to sharing their fashion inspirations and guest blogging for Olsenboye.com, a final webisode will air on April 27 that captures all five bloggers wearing their favorite styles from the brand's spring offerings.

IMG_6302_rev_2[1].jpg As part of the brand's social media push, additional bloggers and YouTubers will be gifted Olsenboye clothing for the duration of the series and $100 reader giveaways will be rewarded to lucky fans.

The first installment, starring I've Got a Lust for Life's Olivia Lopez, will launch on Teenvogue.com today at 10 am.
Posted in: Fashion, Media
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