Olsenboye -- the lower priced solution to the Mary Kate and Ashley Olsen fashion empire that already includes The Row, Elizabeth and James and its denim-centric offshoot TEXTILE by Elizabeth and James -- is launching a webisode series today featuring five West Coast fashion bloggers.
To celebrate the exclusive to J.C. Penney tween label's spring collection, the weekly webisodes will star a different blogger each week, including Jazzi McGilbert of Jazzi McG, Natalie Suarez of Natalie Off Duty, Caylee Willett of If You Seek Style, Olivia Lopez of I've Got A Lust for Life and Karla Derass of Karla's Closet. In addition to sharing their fashion inspirations and guest blogging for Olsenboye.com, a final webisode will air on April 27 that captures all five bloggers wearing their favorite styles from the brand's spring offerings.
As part of the brand's social media push, additional bloggers and YouTubers will be gifted Olsenboye clothing for the duration of the series and $100 reader giveaways will be rewarded to lucky fans.
The first installment, starring I've Got a Lust for Life's Olivia Lopez, will launch on Teenvogue.com today at 10 am.