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March 23, 2011 12:00 AM

Fashion, Media

Mary-Kate and Ashley Olsen's Olsenboye Gets Down With Bloggers

Olsenboye -- the lower priced solution to the Mary-Kate and Ashley Olsen fashion empire that already includes The Row, Elizabeth and James and its denim-centric offshoot TEXTILE Elizabeth and James -- is launching a webisode series today featuring five West...

Olsenboye -- the lower priced solution to the Mary-Kate and Ashley Olsen fashion empire that already includes The Row, Elizabeth and James and its denim-centric offshoot TEXTILE Elizabeth and James -- is launching a webisode series today featuring five West Coast fashion bloggers. To celebrate the exclusive to jcpenney juniors label's spring collection, the weekly webisodes will star a different blogger each week, including Jazzi McGilbert of Jazzi McG, IMG_6302_rev_2[1].jpgNatalie Suarez of Natalie Off Duty, Caylee Willett of If You Seek Style, Olivia Lopez of I've Got A Lust for Life and Karla Derass of Karla's Closet. In addition to sharing their fashion inspirations and guest blogging for Olsenboye.com, a final webisode will air on April 27 that captures all five bloggers wearing their favorite styles from the brand's spring offerings.

As part of the brand's social media push, additional bloggers and YouTubers will be gifted Olsenboye clothing for the duration of the series and $100 reader giveaways will be rewarded to lucky fans.

The first installment, starring I've Got a Lust for Life's Olivia Lopez, will launch on Teenvogue.com today at 10 am.
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