On Friday night, sharp stilettos (for self-defense purposes, as well as style) might also have been an asset at Macy's Herald Square -- where more than 2,000 screaming fans, overly enthusiastic store security and a large group of Coty employees showed up to see David and Victoria Beckham.
The duo, who made their first-ever joint appearance for their fragrance brands, were at the store to promote Beckham Signature for Her and Beckham Signature for Him, their newest Coty scents.
The fans seemed to see the event as a cross between a soccer match and a Spice Girls concert -- Becks (in Tom Ford) and Posh (in Giambattista Valli) were having a bit of an issue making themselves heard over the screams of "I love you, Victoria!" and "I love you, David!" (depending upon who they were crushing on.) Arriving fashionably (about 30 minutes) late, the pair -- who seemed surprised by the size of the crowd -- were whisked through the press gauntlet before taking their seats on stage. After an hour and 300 or so autographs for an audience that skewed heavily toward twentysomethings of both genders, the pair departed. As did the police and the store security staff.
The crowd sizes and the dollars done at both events were a draw (for each, sources estimated a take of $35,000 in retail sales). But the greatest beneficiary in the end was Macy's -- because for as many people who were in line to meet Lopez and the Beckhams, many more were behind barriers -- and a captive target for the store's sales clerks.