"Social media is critical to everyone and if you don't get that then you're in for big trouble," said the magazine's editor-in-chief Brandon Holley.
"We selected a group of people who are redefining how fashion, beauty and technology work together," said the magazine's online content director Caroline Waxler. "These thought leaders set the trends for blogging, e-commerce, social media and more."
Among the speakers will be Kim Kardashian, Kourtney Kardashian and Khloe Kardashian Odom, who will deliver the conference's keynote address, and Coco Rocha; Diane von Furstenberg; Essie Weingarten of Essie Cosmetics; Rebecca Minkoff; Pinterest founder Ben Silbermann; Shenan Reed of CREATETHE GROUP, and Rachel Zoe Inc. president and Zoe's husband Rodger Berman.
In addition to panels and demos that will focus on branding, trends, design and turning a blog into a business, this year's FABB conference adds an awards ceremony . There will be eight categories that recognize various aspects of social media including blog design, content and originality.
FABB will be held again on the eve of New York Fashion Week, Sept. 7, at Apella in the Alexandria Center. It will be livestreamed at luckymag.com/blogconference.