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February 9, 2011 6:11 PM

Eye, Media

Livestreams Take Over Fashion Week

Like straight-from-the-front-row Twitter updates and five-inch heels, livestreams have become a fashion week staple for designers....

Like straight-from-the-front-row Twitter updates and five-inch heels, livestreams have become a fashion week staple for designers. The number of designers sharing their formerly exclusive runway shows and presentations with the interweb masses grows every year, and this season livestreams have officially become an integral part of the fashion week machine.

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If you're going to be chained to your desk for the duration of Fashion Week (like a certain someone writing this post), then FirstComesFashion.com and Livestream.com should be your destinations of choice. First Comes Fashion will be streaming most of the shows at Lincoln Center, as well as some off-site ones (yes, Proenza Schouler will be there). Livestream.com is Mac & Milk's partner this season, streaming some of the most coveted shows, including Alexander Wang and Preen.

While First Comes Fashion and Livestream.com are taking the reigns this season, some designers are relying on Facebook, social media platform of the moment Tumblr and their own Web sites to expand their audiences.

Tommy Hilfiger is once again opening up the show to the brand's more than 885,000 Facebook followers on Sunday at 8 p.m., while Alice + Olivia's Facebook followers will get a chance to watch the brand's presentation live on Valentine's Day from 5-7 p.m. In addition to streaming on Firstcomesfashion.com, Rebecca Minkoff is going live on the brand's Web site (www.rebeccaminkoff.com) and Facebook page on Friday at 2 p.m. Calvin Klein is going live with both Calvin Klein Collection (Thursday February 17th 2 p.m.) and Calvin Klein Men's (Sunday February 11th at 2 p.m.) on the brand's own media channel calvinklein.tv. Meanwhile, Twitter favorite @OscarPRGirl will serve as hostess of Oscar de la Renta's livestream on oscarprgirl.tumblr.com and Facebook next Wednesday the 16th at 1 p.m. DKNY (Sunday February 13th 2p.m.) and Donna Karan (Monday February 13th 2p.m.) will also be going live on their respective Facebook pages, facebook.com/DKNY and facebook.com/donnakarannewyork. Marc Jacobs will once again be broadcasting live direct from the brand's website. Both Marc Jacobs (Monday February 14th at 8 p.m.) and Marc by Marc Jacobs (Tuesday February 15th at 4 p.m.) will livestream from marcjacobs.com.

The livestreams kick off tonight with The Heart Truth's Red Dress Collection show. The charity event -- which boasts Dita Von Teese, Eva Amurri and Denise Richards as some of its celebrity models -- airs its live broadcast on the CBS News Web site at 7 p.m. (http://www.cbsnews.com/hearttruth)

See the complete list of designers livestreaming on firstcomesfashion.com and livestream.com/macandmilk below.

Did we miss anyone? Please leave comments below.

FIRSTCOMESFASHION.COM

Thursday February 10th
10:00AM BCBG Max Azria
3:00PM Luca Luca

Friday February 11th
11:00AM Perry Ellis
2:00PM Rebecca Taylor
3:00PM Rebecca Minkoff
6:00PM Nicole Miller

Saturday February 12th
12:00PM Prabal Gurung
2:00PM ADAM
3:00PM Vivienne Tam
6:00PM Charlotte Ronson

Sunday February 13th
10:00AM Derek Lam
1:00PM DKNY
2:00PM Calvin Klein - Men's
6:00PM Thakoon
7:00PM Custo Barcelona

Monday February 14th
9:00AM Jenny Packham
10:00AM Carolina Herrera
11:00AM Carlos Miele
1:00PM Tracy Reese
2:00PM Donna Karan
6:00PM Betsey Johnson

Tuesday February 15th
10:00AM Badgley Mishka
11:00AM Vera Wang
1:00PM Jen Kao
2:00PM Herve Leger
3:00PM Dennis Basso
6:00PM J. Mendel
7:00PM Tibi

Wednesday February 16th
10:00AM Michael Kors
11:00AM Nanette Lepore
3:00PM Milly by Michelle Smith
6:00PM Anna Sui
8:00PM Proenza Schouler

Thursday February 17th
2:00PM Calvin Klein Collection
7:00PM Naeem Khan

LIVESTREAM.COM/MACANDMILK

Thursday February 10th
12:00PM Vena Cava
6:00PM Wayne

Friday February 11th
10:00AM Peter Som
3:00PM Costello Tagliapietra

Saturday February 12th
11:00AM Richard Chai
5:00PM Alexander Wang
8:00PM Altuzarra

Sunday February 13th
11:30AM Preen
7:00PM Cushnie et Ochs

Monday February 14th
1:00PM Ohne Titel
6:00PM Kevork Kiledjian

Tuesday February 15th
10:30AM RAD Hourani
5:00PM Sophie Theallet

Wednesday February 16th
1:00PM Jeremy Scott
7:00PM The Blonds

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