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May 13, 2010 7:13 PM

Eye, Fashion, Men's

Kellan Lutz: Ab Fab

On Saturday, actor Kellan Lutz will be at Macy's Herald Square to promote his provocative Calvin Klein Underwear campaign. And where the "Twilight" heartthrob goes, lots of braced-faced, elbow-swinging tweens, clamoring for a peek at the hunk's now famous...

On Saturday, actor Kellan Lutz will be at Macy's Herald Square to promote his provocative Calvin Klein Underwear campaign. And where the "Twilight" heartthrob goes, lots of braced-faced, elbow-swinging tweens, clamoring for a peek at the hunk's now famous abs, will follow.

WWD spoke with the rookie sex symbol about superstardom and what it's like to be photographed in your skivvies.

WWD: So the next Twilight installment, "Eclipse," comes out next month, how do you prepare for all the craziness that comes with that?
Kellan Lutz: I really look at it as going to Six Flags or an amusement park. The first time, you don't realize what that long line of people waiting there is for, so when you get out of the car and everyone is screaming your name it's like, 'Oh my god.' It's surreal. But after the second time around, you realize you can't really prepare for it. You just know it's going to be one of the biggest moments and best memories of your life.

WWD: And before you were asked to be in their campaign, was Calvin Klein your brand of choice for underwear?
K.L.: When my mom found out, she was like, 'Those were the first little undies you ever wore!' Growing up in the Midwest, we always wore Calvins. Their underwear lasts so long! I have six brothers so we couldn't really each have ten pairs of cheap underwear that would disintegrate after you wash them everyday. Calvins lasted.

WWD: You have a background in modeling, right?
K.L.: Yeah and I loved it. It's funny how people think models are idiots. I'll get asked at conventions, 'Does it piss you off that people are annoyed that you were a model first?' I'm like, 'It was a job, you know?' Let alone I was still going to school for chemical engineering. Selling a product, it's not an easy thing to do. I've met so many actors who can act when the camera's rolling but have so much trouble with a still photo. It's difficult to have to express so much to sell a product, especially underwear. To express so much confidence in tighty-whiteys, that's not the easiest thing to do.

WWD: Did you have any hesitations about being photographed in your underwear?
K.L.: No, not at all. Acting really prepares you, especially if you've done love scenes where you just have to be topless the whole day of shooting and not be self-conscious. And I was blessed with genetics. I mean I'm nowhere near completely chiseled with zero body fat. There is no way I could cut out all the candy and junk food and all the big meals to get there. But I mean I'm glad with my genetics so no, there wasn't any hesitation. It wasn't a nerve-wracking decision.

WWD: How did your family react to the images?
K.L.: They've been great. My grandparents are in Iowa and it's funny because instead of having Twilight pictures signed, now everyone in their little town wants underwear pictures signed.

WWD: Are you concerned at all about if doing this type of modeling will have an effect on your career?
K.L.: Not for one second. I mean, I think it really did a lot for Mark Wahlberg and really helped him to have all the ladies swooning. He's a very talented actor. It was so provocative and edgy and shot so tastefully, yet sexily. I think it did help his career. People still talk about those ads to this day so it must have done something. For all of us who were part of this new campaign [Fernando Verdasco, Hidetoshi Nakata and Mehcad Brooks also appear in the ads] we weren't trying to fill his shoes, or rather his boxer-briefs.
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