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December 1, 2010 6:35 PM

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Julie Macklowe, Directly

In a profile in WWD today, Jason Wu described his friend, investor-turned-fashion backer Julie Macklowe, as "gutsy."...

In a profile in WWD today, Jason Wu described his friend, investor-turned-fashion backer Julie Macklowe, as "gutsy." I'm inclined to agree. Savvy is another apt description.

Macklowe, nee Lerner, was an interesting subject. For one, she's a red carpet regular on the New York social scene who spent 12 years successfully climbing the ranks in the world of finance.

She also comes from a garmento family--her grandfather had a successful double-knit polyester business in the Seventies--and is married to Manhattan real estate bigwig Billy Macklowe.

Macklowe closed her hedge fund in October and is now investing in and taking an active role at fashion companies. Her first is online startup BaubleBar, which after a one-day delay is now slated to launch Thursday.

One of the things that struck me about her is, here is a woman who probably doesn't have to work and not only does she work, but she works extremely hard.

I said as much to one of her confidants. It must have gotten lost in translation because later that day I got a phone call from Macklowe, who was under the impression that the story might focus more on her marital connection than her own accomplishments.

Macklowe said she was "very direct," and she was.

But she didn't freak out. She didn't try to take control. She said she agreed to participate with the story and that I would write what I found. She said she just wanted to see if she needed to "emotionally prepare" for the story. 

We chatted some and cleared it up.

There are people who for decades have made a living in public relations who would have handled the situation very differently.

At 32, Macklowe's got a leg up on them too.
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