At the time, she was introducing justsweet, a young contemporary replacement line for her JLO by Jennifer Lopez brand, which was being pulled from the U.S. market to, the company said, focus on global expansion. The samples were well done and Macy's buyers were psyched about launching it. And, after six years in business and with her JLO label, Lopez was finally completely involved in the design of her own line -- something she was consistently criticized for.
"Five years ago, I had a lot to learn about this business," she admitted in 2007. "And as I learned, I became more involved in the day-to-day. Now I am in the office all the time, and I have been since we did the fashion show [in February 2005]. I was there every single day, going over every tiny detail. As I got through the learning curve, I became more involved and will continue to be."
Well, that involvement didn't seem to help after all.