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September 8, 2011 12:00 AM

Juicy Taps Blogger for Online Ad Campaign

To coincide with the release of its fall accessory collection, Juicy Couture commissioned blogger Jamie Beck of From Me To You to create a series of cinemagraphs that will double as ads on style.com and fashionista.com starting today....

To coincide with the release of its fall accessory collection, Juicy Couture commissioned blogger Jamie Beck of From Me To You to create a series of cinemagraphs that will double as ads on style.com and fashionista.com starting today.

photo 1.jpgThe photos, which feature video elements on a loop, were co-designed with Beck's Web designer fiancée Kevin Burg. In addition to the display adds, the content will be featured on various social channels, Juicy Couture's Tumblr and other online media. Additionally, YouTube's StyleHaul network made a corresponding video - documenting the making of the project at the brand's studio.

photo 2.jpg"What makes commissioning online talent so interesting is that Jamie and Kevin come with an audience, which gives what they create with our products an instant distribution platform when added to our networks on Facebook, Twitter and Tumblr. It's a holistic approach to social media," Matthew Ellenberger, Juicy Couture's senior vice president of creative services, said.

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