"We are thrilled to announce that Juicy Couture has joined the Tumblr world. Our blog is your VIP, All Access ticket to the Juicy Couture show. It will feature snippets of inspiration, behind the scenes glimpses of photo shoots and daily intel of an insider's life at Juicy," the brand's president and chief creative office LeAnn Nealz told WWD. She added that the new Tumblr page will have a "Love to Love" section where Juicy team gives insights on some favorite things. "We plan on sharing everything from our favorite juice bars in Los Angeles to our must have pieces of the season," she said.
The brand is also bringing on some muscle to help launch the site, in the form of very popular bloggers. They will create original content for the blog in the form of styling posts, and will also be subject to "21 Juicy Questions" from the brand (we can expect these to be fairly outrageous and witty). The "Guest Couturists," as the brand calls the contributors, so far include Karla's Closet, The Clothes Whisperer, My Style Pill and The Man Repeller.
Juicy Couture's Tumblr page launches today at juicycouture.tumblr.com.