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June 8, 2011 5:27 PM

Joie Plays Dress Up With Bloggers on Madison Avenue

Joie's joining the blogger party. The brand welcomed fashion bloggers and street style photographer Mr. Newton to its Madison Avenue flagship Tuesday night for a dress-up cocktail party....

Joie's joining the blogger party. The brand welcomed fashion bloggers and street style photographer Mr. Newton to its Madison Avenue flagship Tuesday night for a dress-up cocktail party. 243806_233463430004581_200014430016148_1191370_7247553_o.jpgRevelers, including bloggers from Elle, Fashionista, My Style Pill and Saucy Glossie, were invited to build a head to toe look using pieces from Joie's Spring/Summer collection. The night, and each individual look, was captured by Mr. Newton.

"We love working with fashion bloggers -- engaging this group is essential," said Joie ceo and creative director Serge Azria. "They each have a unique, relatable voice and can show our customers the many different ways in which the Joie collections can be styled."

Mr. Newton's photos were added to the brand's Facebook page to be part of a "Head-to-toe Blogger Look" contest. Fans are asked to vote on their favorite blogger look from the event by "liking" the picture and commenting below the same photo. The brand will then choose a commenter at random to win the same head-to-toe look.

The contest runs until Friday and can be entered at facebook.com/joie.


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