The blog will be updated on a daily basis by a the company's social media manager as well as employees from the buying office and its 24 boutiques.
Categories on the new space will include a "In the Mix With..." section which will house designer profiles, a Get to Know the Intermix girls feature, Look of the Week and a customer spotlight feature. City Chic will feature cultural advice targeted towards various markets with correspondents reporting from those cities.
Other features include a "What's Trending" section reporting runway trends, fashion news and the latest from the Twitterverse, as well as a culture inspired section called "Inspiring Intermix" which will feature inspirations ranging from art, design, photography and film. The rest of the blog offers fashion advice from stylists, behind the scenes photos, street style, healthy and beauty tips and even a section targeted to men -- this one called Handsome Hints offers a male perspective on fashion.
Beyond Best Dressed kicked off today with a look at the top trends from the Resort season. Visit the new blog at blog.intermixonline.com.