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May 4, 2011 11:15 AM

Hat Attack Teams Up With Bloggers for Skin Cancer Awareness

It's safe to say that hats -- currently buzzing because of their prominent visibility in the Royal Wedding -- are making a comeback....

It's safe to say that hats -- currently buzzing because of their prominent visibility in the Royal Wedding -- are making a comeback. Leandra - The Man Repeller (2).jpgMillinery brand Hat Attack is jumping on the revival trend with a quirky campaign to raise awareness for a good cause. 

In honor of Skin Care Awareness Month this May, the brand enlisted 31 up-and-coming style bloggers to photograph themselves in their favorite Hat Attack design. The message is simple: covering up in the sun with a hat has never been easier -- or chicer.

Bloggers such as Leandra Medine of Man Repeller, Christine Cameron of My Style Pill, Carol Han of milk + mode, Natalie Suarez of Natalie Off Duty, Tiffany Gong of Six Six Sick and more have all lent their support to the campaign, which launches today on HatAttack.com. One photo will be unveiled each day for the rest of the month.


Christine Cameron - My Style Pill.jpg "With the summer months approaching, we really wanted to put together a program to support and promote safe skin care habits," said BJ Gedney, co-owner of Hat Attack. "What better brand ambassadors than this team of style bloggers we have teamed up with, who can help our efforts and raise money for the Skin Cancer Foundation?"
 
Hat Attack, which was founded in 1981, offers a signature collection of hats, bags and accessories for spring, using materials like raffia, cotton canvas and linen.

Twenty percent of the proceeds from every blogger's hat sold will be donated to the Skin Cancer Foundation for the month of May.



Natalie Suarez - Natalie Off Duty.jpg


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