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April 22, 2011 4:41 PM

Gilt City Sets its Sites on the Culinary World

As if Gilt City wasn't addictive enough, the lifestyle arm of the megaflash sale Web site is now making a major push in the culinary world with a new food expert and complimentary editorial content....

As if Gilt City wasn't addictive enough, the lifestyle arm of the megaflash sale Web site is now making a major push in the culinary world with a new food expert and complimentary editorial content. The company just appointed Lee Brian Schrager as its chief lifestyle advisor, the man responsible for creating both the New York City Wine & Food Festival and Food Network South Beach Wine & Food Festival.

Thanks to Schrager's expertise, Gilt City members can expect more access to top culinary destinations and to receive the same perks he enjoys at the country's most exclusive restaurants. giltcity.jpg
 
Schrager is also giving users an insider's view into the upscale food world -- on Gilt City's new editorial space cityunlisted.com -- with a regular column he will pen called Table Talk with Lee Schrager. Members can send in questions via Gilt City's Twitter (@GiltCity) and Web site asking for restaurant advice and any other food-related inquiries they might have. Another new feature on the site will have Schrager taking members into some of the most coveted kitchens nationwide with his "Grilled for One Minute" series, where he'll interview top chefs and restaurateurs (Jamie Oliver, Francois Payard and Wolfgang Puck are among those already confirmed).

"Lee's expertise highlighted on Gilt City will give our members insider access to the very best the dining industry has to offer. He is one of the top influencers in the food world, and we look forward to creating offers with the country's top restaurants and chefs to benefit our members," said Gilt City president Nate Richardson, who hosted a fete Thursday night welcoming Schrager at the James Beard Foundation pop-up space in Chelsea Market.

Nate Laurent Gras Lee Todd English.jpgGilt City has already been breaking the mold with some of its upscale dining offers -- a recent Wedding in a Box offer from Mario Batali's Del Posto (a full wedding experience valued at $30,000) sold out in record time and already has 75 members on the waiting list. Other recent food offers include private sushi lessons at Nobu (another sellout at $300) and tickets to the James Beard Foundation's pop-up Dinner, where guests can experience a custom menu created by Inaki Aizpitarte of Paris's Le Chateaubriand and Momofuku's David Chang.

"Table Talk with Lee Schrager" and "Grilled for One Minute" can be found at cityunlisted.com.
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