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April 6, 2011 2:41 PM

Fashion

FitFlop, Net-A-Porter Give Back

FitFlop is giving back with the latest addition to its line of fitness-minded sandals. The footwear brand has partnered with the Wola Nani organization, which aids HIV-stricken parts of South Africa's Western Cape, for a new style to be...

FitFlop is giving back with the latest addition to its line of fitness-minded sandals. The footwear brand has partnered with the Wola Nani organization, which aids HIV-stricken parts of South Africa's Western Cape, for a new style to be sold exclusively at Net-A-Porter.com. Thumbnail image for MANYANO LR.jpgMarcia Kilgore, founder of FlitFlop Footwear, told WWD, "At FitFlop, we believe fashion has the ability to unite women across the world. We are extremely proud to support Wola Nani and help HIV sufferers to take control of their lives with confidence, dignity and hope."

Wola Nani, Xhosa for "we embrace and develop one another," is a nonprofit organization that helps unemployed HIV-positive women in the region generate income through a developmental, self-help approach and craftsmanship. Some of the cooperative's crafts include beaded ribbons, bracelets and papier mache bowls.

The new FitFlop model, called Manyano, is hand-beaded by women at the organization's cooperative in Cape Town, but also includes the brand's exclusive Microwobbleboard midsole.

Thumbnail image for fitflopnap.jpg"The Wola Nani Cooperative has handcrafted cool beadwork to update FitFlop's signature style for the summer," said Net-A-Porter.com's buying director Holli Rogers.

The $130 Manyano sandal hits Net-A-Porter on April 20th. FitFlop will donate 100 percent of its net profits from sales to Wola Nani, while Net-A-Porter will be donating 20 percent of its net profits.

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