the Insiders

Archives

August 18, 2009 3:06 PM

Eye

Estelle Unleashed

Estellephoto by Thomas Iannaccone Despite having "just signed the paperwork" for her spring jewelry collaboration with Rachel Roy, Estelle Swaray was happy to wax extemporaneous about her design ideas when she sat down for this WWD interview on July...

Estelle
photo by Thomas Iannaccone
Despite having "just signed the paperwork" for her spring jewelry collaboration with Rachel Roy, Estelle Swaray was happy to wax extemporaneous about her design ideas when she sat down for this WWD interview on July 22.

"I'm all kinds of excited," the singer said. "I definitely think it's going to be Estelle-like, so you're gonna get a little bit hood, a little bit breezy."

She added she wanted her jewelry to reflect "all the influences of how I grew up. Like my bamboo earrings and things like that. "You may get some of that, but I may do it in a different way, some way you've never really seen before," she continued. "Like making [bamboo earrings] flat with a bamboo print on them instead of having the actual [3-D] bamboo earrings." Swaray hopes to incorporate "really good, regal colors" in the line and use "really good stones, if I can."

On the topic of her partner-in-design Rachel Roy, the singer gushed: "I love her. She's so classic. I love her style, I love her drive. She really came up like me. She said she didn't go to fashion school or anything like that. I didn't go to music school and I put my s--t together on my own label and really hustled my way up, and she did the same thing."

And Swaray defended her various corporate collaborations and endorsement deals -- with Crystal Light, Belvedere, Adidas and H&M -- saying, "You don't really make money through just album sales. Back in the day, people used to be like, 'Oh, you're selling out' if you did certain brands or if you did anything that wasn't music. [Now] it's like, music's not selling anymore, so if you're in this deal and you have to make money, you have to make it somehow. And as much as you don't do it for the money and you do it for the love and whatnot, at some point you have to figure out how you're gonna make money or you're gonna basically die or not have any career or anything left. So it's one of those things: One feeds the other. Especially if you're in between albums, one feeds the other, 'cause you don't make money off of royalties. You just don't."
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false