Those hoping to score a discounted T-shirt from The Row at this weekend's Super Saturday sale had better have been early early birds. The label, whose creators Mary-Kate and Ashley Olsen were inducted into the CFDA just last week, completely sold out of its merchandise-save for a lone black dress-an hour and a half into the day-long event. (Most other vendors, meanwhile, still had goods in stock when the event wound down at 5:30.)

So what was all the fuss about? Well, the brand's signature t-shirts were marked down to $75 (from $250); cardigans were discounted to $100 (from $690); and pants slashed to $150 (from $750).