The brand's in-house blog has been redesigned, complete with a cleaner modern look, top navigation bar access to exclusive content including the nymag.com sponsored "Where to Wear," and weekly agenda listings of upcoming New York events.
"We updated the DKNY Times to better showcase its 'up to the minute' news -- content is added four times daily to the feature story. The redesign also encourages cross-platform engagement with both Facebook and Twitter," a spokesperson for the company said.
With the redesign, the brand's "Notes on a City" section, which is billed as a "stylish look at the city's newest cultural happenings," is striking out on its own and heading over to Tumblr.
Moving "Notes on a City" to Tumblr was an effort to take the content to where people are already engaging, according to the brand, as well as capitalize on the Tumblr sharing metrics and leverage the its existing presence with DKNY PR Girl.