"This is just a friendly, co-op effort of a pioneer experiment. We wanted it to be a sort of 'here's looking at you girl' thing,'' VIDICOM ceo Christy Ferer told WWD. "Who wouldn't want to ask Isaac anything? Or have Charlotte check out what they are wearing?"
VIDICOM found a partner in celebrity blogging behemoth PopSugar. "We are always trying new things and playing with different platforms so this was an absolute fit," said Sugar Inc.'s fashion director Melissa Hughes. The interviews will be moderated by PopSugar editor Allie Merriam and FabSugarTV's Allison McNamara.
Tune in at 6:30 p.m. to ustream.tv/designerdishlive to watch the interviews and interact with Isaac Mizrahi and Charlotte Ronson or send a Skype to DesignerDishLive for the chance to chat with the designers.