Coco Rocha with her cousin Erika Campbell
On Sunday, a newly raven-haired Coco Rocha wrangled 20 of her fellow models from the Elite agency in Canada to board a bus from her native Toronto to the sleepy town of Barrie, Ontario for the Runway for Ride fashion show.
The show, which also featured non models like members of the local fire department, benefited Sears National Cancer Ride, a charity for children battling cancer.
Rocha says she was inspired to organize the fundraiser after her 11-year-old cousin Erika Campbell told her about a friend's bout with a rare form of leukemia. "I wanted to get involved by doing what I do best," said the catwalker, who helped the event rake in over $10,000.