Coach is getting nostalgic this Mother's Day, paying homage to moms and daughters everywhere with it's "Mother's Day Stories: You, Your Mom & Coach" interactive campaign. Giving its customers the opportunity to share their "first Coach" mother-daughter memories on Facebook and Coach.com, Coach is looking to engage its customer in a personal manner. Coach fans can send in their short stories, with or without an accompanying photo, to potentially be featured on the brand's facebook page.
"We hear so many passionate stories from our customers on the store level, that we wanted to take this opportunity to invite them to engage in our brand message for Mother's Day and share their Coach memories with us online," said a spokesperson for the brand.
And who better to get the ball rolling than a few seasoned storytellers? To kick off the campaign, Coach partnered with select editors and bloggers, each with their own Coach-Mom memory, including Gretchen Gunlocke Fenton, Accessories Director at Glamour; Eva Chen, Beauty Director at Teen Vogue; Zandile Blay, Fashion Editor for Essence; Lauren Sherman of Fashionista.com; and Meaghan Mahoney Dusil of PurseBlog.com.
Submissions will be open from now until April 18th, and the stories will continue to be posted on the brand's Facebook page through May 29th.
To enter visit coach.com or facebook.com/coach