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July 6, 2011 9:19 AM

Fashion, Media

Christian Louboutin Celebrates One Year of E-Commerce

Christian Louboutin will mark one year in the e-commerce sphere Thursday, and to commemorate the first 12 months of click and order red soles at us.christianlouboutin.com, two special wrapping papers are now available for online customers (one is red...

Christian Louboutin will mark one year in the e-commerce sphere Thursday, and to commemorate the first 12 months of click and order red soles at us.christianlouboutin.com, two special wrapping papers are now available for online customers (one is red leopard print and the other is black and white sprinkled with umbrellas, mustaches and shoes). LouboutinBdayCard.jpgThe Web site - designed by Princess Olga of Greece - prides itself on the high-quality photography and video capabilities that allow customers to view the tiniest details on each pair of shoes. It carries the widest range of men's shoes and there also is a bridal boutique, but what sets Christian Louboutin's efforts in the online shopping sphere apart from its counterparts is that all orders are processed right in the brand's New York offices.

LouboutnMignons_suede_amethyste.jpgThere's also exclusive product unavailable at any other retailers that carry the brand. For example, in mid-April, Louboutin's $1,195 men's black leather sneaker with metallic studs and spikes - only made available to top waitlist clients - sold out within 24 hours. And in early May, a pair of black Lady Peep Spikes - an $1,195 pair of black leather platform peep toe pump covered with black studs - also sold out within 24 hours.

"Our online boutique is staffed with well-trained Louboutin connoisseurs," a spokesperson told WWD. "Each one is a seasoned veteran plucked from the red carpets of our boutiques."

Later this month, the brand will introduce shipping to Canada.
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