Frequent visitors to the Upper West Side and Bridgehampton locations include Chelsea Clinton, Tiki Barber, Brooke Shields and Katie Lee Joel -- even Bill Clinton has swung by as part of a fundraiser at the studio during Sen. Hillary Clinton's presidential campaign.
"SoulCycle is a sanctuary, and combines the hard driving workout with a peaceful, cheerful mindset," says Linda Wells, editor in chief of Allure, who visits SoulCycle four to six times a week. "Usually you choose one or the other, but this has the full-on sweaty workout with this accepting communal spirit. It's unusual in New York."
This year marks SoulCycle's third in the Hamptons with a renovated studio and new line of branded products. The airy farmhouse location will open a juice bar July 4 on its wraparound deck stocked with its own line of fresh-pressed juices, named SoulCoolers. The company will also introduce its own women's clothing line of tanks, tops and pants for indoor cycling developed with swimwear designer Stephanie Hirsch. Soon to come: a line of messenger bags and candles.
Moreover, the studio has been expanded to include 20 extra bikes, bringing the number of bikes to 60. That'll bring some relief to regular clients: to book a bike, riders register online for upcoming classes for the week beginning Mondays at noon, but demand is so high that bikes book up within minutes. Come autumn, clients will have even more options - a location on the Upper East Side will open Sept. 15, and another in lower Manhattan will open this winter.