the Insiders


Showing posts by Cecily Hall - List Editor
Iron is the new black for fall.

There isn't anything such as a bad color, but every color has its own story to tell.

Color reflects the personality of the wearer and the sensibility of the designer. Sometimes, as with the top 10 Pantone colors chosen by New York designers for fall -- with iron ranked number one and the rest heavy on somber and neutral tones -- they even provide a window into the public's mood at a particular moment.

I didn't focus on the intricacies of color until I met Leatrice Eiseman, executive of the Pantone Color Institute, which created the standardized international reference system for determining ink colors. 

There's never a dull moment when analyzing data. And the data behind this week's "WWD List" were no different (July 10, page 11). Reputation Institute (a reputable source, rightly so) released the results of its Global Pulse Study -- top companies ranked by corporate reputation, according to consumers. The firm broke out a separate list of retailers, so it was an ideal feature for WWD and its readers.

Home Depot at work.
When I received the rankings from Reputation Institute, I thought, "Where are all the retailers we cover?" But after looking further into the criteria selection, I realized that the firm begins with a universe of 600 global companies with the highest revenues. Breaking that down further, only 150 of these were U.S.-based, and Reputation Institute provided only the top-ranked U.S.-based retailers. So, in a nutshell, the universe consisted of 25 of the largest retailers in America. And keep in mind: All retailers are analyzed -- not just specialty, department and discount stores. Office supply store chains, drugstore chains -- they get their say, too, in this survey.

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