"We decided to host a big party to celebrate fashion bloggers and we thought the best form would be to do an awards ceremony," Bloglovin founder Mattias Swenson told WWD.
Presented in partnership with Rebecca Minkoff, eBay, Luisa Via Roma, Tumblr and Lucky Magazine, winners were named in six categories, including Most Original Blog, Best Street Style Blog, Best Personal Style Blog, Best Fashion News Blog, Newcomer of the Year and Blogger of the Year (see winners below).
Bloglovin.com, which currently boasts 3.3 million unique visitors per month, received 250,000 online votes spanning the six categories, said Swenson. Each winner got a free trip to Florence, a Rebecca Minkoff handbag and a Swatch watch.
"It's really nice to see people just following their passions, and most of them started before they thought there was going to be an upside to blogging," Swenson said. "It's so cool to see how the fashion blog phenomenon has evolved and they are given so many opportunities. That's one of the things we were celebrating last night."
Most Original Blog: The Man Repeller
Best Street Style Blog: The Sartorialst
Best Personal Style Blog: Fashiontoast
Best Fashion News Blog: Who What Wear
Newcomer of the Year: The Blonde Salad
Blogger of the Year: Fashion Toast